Top brands know the secret to standing out when all else is equal –they leverage their brand personality. “Their what?” you ask. That’s...

We find ourselves in an economic crisis, not just a health crisis. Businesses are not just going on hiatus, and events aren’t just...

I speak about brands being unstoppable, regardless of the circumstances. You may wonder if I include a crisis like Corona/COVID-19. The...

Marketing uses the word “relevance” to describe how a brand is attuned to what customers want. Relevancy is about the search for meaning,...

I am going to ruffle some feathers. Organizational values are the most important activity an organization can undertake. Period. They...

This week businesses will tell their customers how much they love them. But do they really love their customers? Or are they just...

What customers want—and what they actually need—are frequently not the same thing. The customer wants their symptoms addressed, but they...

No matter how successful a brand is, maintaining visibility in front of its customers is crucial for sustainable growth. Still,...

In 2034 – just 14 years from now – Gen Z will overtake millennials as the largest generation in the workforce. Given business’ current...

There are over 60,000 new websites launched every single day, and that number is increasing. Enterprise organizations are posting up to 6...

Your employees and members don’t really ‘Like’ you – at least on social media. That’s not only emotionally devastating for your brand, it...

What in the world is Brand Affinity, anyway? Most of us think about branding as our logo, color, fonts and maybe our talking points. And...

By the time you receive this I will be about to head off to gorgeous North Carolina with Tracey Owens and several other amazing women –...

I see too many business owners who hate the majority of what it takes to run a business. They add the caveat, “But I love the actual...

We don’t actually value leadership. The price of true leadership feels like more than the average person cares to pay. What that means...

OK – I lied a little bit. Your company name does matter some – just not as much as other aspects of a business. I have seen start up...

Transcendent is more than a superlative word. It is an evolving approach in business. By its definition, “transcendent” goes beyond...

Not even professional marketers can agree 100% on the definition of marketing. Peter Drucker’s definition – that marketing is the...