Most businesses are aware how important it is to define a niche market and specify their target customers. Unfortunately, they don’t get...

Today, there is nothing more crucial for growing your business than creativity. No matter your size, you inevitably operate in a highly...

Face it: if you are reading this, you probably have a social media co-dependency when it comes to marketing your business. It’s okay. You...

Those of us of a certain age were taught that the customer always comes first. Now we are realizing that the employees must come first to...

Brand confidence is about how your ideal customers perceive, and ultimately trust you, not about your brand’s confidence in itself. The...

Most of my clients admit right away that they are overwhelmed by marketing – with some going so far as to tell me they hate it. That’s...

Whether you run your own business, or work in a larger organization, you have almost certainly dealt with a difficult client relationship...

Whether you believe Donald Trump is the best thing the United States has ever seen, or that he leaves a scar on the nation that may never...

Whether you own a company, or are growing your career, you have a personal brand. Your brand is what drives your influence and impact –...

Elevator pitches can send even seasoned pros into cold sweats. The pressure to grab attention, tug at the emotions, while clearly...

Even if you hate marketing. As hard as it is for me to admit, not everyone loves marketing! However, if you want to grow your business,...

I am an advocate of building unbreakable emotional bonds with customers. The best way to build these bonds is by understanding and...

There is a big difference between understanding how to maximize your logo and simply having a logo for your business. There are so many...

Effective marketing requires morals for the long run. Individually we all draw a line we absolutely will not cross when it comes to our...

The name of my company is InsideOut Marketing, so obviously, I find value in this approach. I’m a contrarian. A lot of marketers disagree...

(It’s Not Always What We Think!) If your brand isn’t generating a loyal following, your brand colors might be to blame. Color is a...

Email content can be digital gold , whether you are a solo operator, or running a mid-size business. However, this is only true when...

Let’s face it: Social media is confusing to most business owners. As a result, many dismiss it as a waste of time – or impossible to...

Your brain has an amazing ability to generate ideas. But, it’s not always easy to access them. Few things are more frustrating than...

As a marketer, I pay attention to the brand positioning of political campaigns. Especially in this year’s Presidential election, the...