Business Coaching

How to Build Brand Confidence During Upheaval

Brand confidence is about how your ideal customers perceive, and ultimately trust you, not about your brand’s confidence in itself. The...

The 7 Secrets to Mastering Marketing Overwhelm

Most of my clients admit right away that they are overwhelmed by marketing – with some going so far as to tell me they hate it. That’s...

The Power of WHY

Why is the sky blue? Why do people die? Why do you want me to stop asking why? From age two up to age five our learning is irrepressible....

Making a Case for Business (Marketing) Ethics

Recently, I hear a lot of people saying, “The end justifies the means.” That little cynical statement originates with Niccolò Machiavelli...

It’s Not Change That Frightens Us: 3 Steps to Freedom

There is a common misperception that most people are afraid of change. That is simply untrue. All marketing is based on the assumption...

So What If You Cry At Work?

Let’s face it, no one is neutral about crying. Angie cried at work – a lot. She cried when she got her bonus. She cried when she was...

Can We Be Too Honest?

I recently witnessed a tweet from the author and spiritual guru, Deepak Chopra, where he stated, “I would be a spiritual hypocrite if I...

You Must Do The Thing You Think You Cannot Do

Doing the thing you think you cannot do is a famous, inspiring quote from Eleanor Roosevelt, and one of my favorites. But what does dear...

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