An opt-in – or lead magnet – is important for all businesses to grow visibility. The magnet is a downloadable file or link to content...

Top brands know the secret to standing out when all else is equal –they leverage their brand personality. “Their what?” you ask. That’s...

Feeling a little triggered? Well, you should be. These are emotional times, making us more susceptible marketing and media manipulation....

It doesn’t matter what product or service you offer – your marketing can help heal racism. In fact, it is a marketer’s duty to do so....

Thirty years in marketing have taught me a thing or two. Here are my top suggestions to avoid learning your own marketing lessons the...

Despite the saying, “You get what you pay for,” countless small businesses don’t have the money to invest in professional marketing right...

The one thing that stops brands from connecting with their customers is lack of clarity about themselves. They aren’t sure exactly what...

We never seem to learn. Whether an organization is flourishing wildly, or fighting for its survival, the biggest marketing mistakes are...

When problems arise, there are three ways to respond: positivity, negativity, or relativity.  The first often overlooks potential...

As marketers scramble their reactions to pandemic, our vocabulary has become rather monotone. Messaging that rushes in to win consumer...

We find ourselves in an economic crisis, not just a health crisis. Businesses are not just going on hiatus, and events aren’t just...

Your marketing message has to be crystal clear to be effective. But it cannot simply lay out a list of features and benefits. It must...

Why is the sky blue? Why do people die? Why do you want me to stop asking why? From age two up to age five our learning is irrepressible....

The number one complaint at large-scale meetings, according to a 2016 event survey, is still executive presentations. That’s not news to...

Riddle: You are driving down the road in your car on a wild, stormy night, when you pass by a bus stop and you see three people waiting...

Recently, I hear a lot of people saying, “The end justifies the means.” That little cynical statement originates with Niccolò Machiavelli...

There is a common misperception that most people are afraid of change. That is simply untrue. All marketing is based on the assumption...

Let’s face it, no one is neutral about crying. Angie cried at work – a lot. She cried when she got her bonus. She cried when she was...

I recently witnessed a tweet from the author and spiritual guru, Deepak Chopra, where he stated, “I would be a spiritual hypocrite if I...

Doing the thing you think you cannot do is a famous, inspiring quote from Eleanor Roosevelt, and one of my favorites. But what does dear...