Email content can be digital gold , whether you are a solo operator, or running a mid-size business. However, this is only true when...

Let’s face it: Social media is confusing to most business owners. As a result, many dismiss it as a waste of time – or impossible to...

Your brain has an amazing ability to generate ideas. But, it’s not always easy to access them. Few things are more frustrating than...

As a marketer, I pay attention to the brand positioning of political campaigns. Especially in this year’s Presidential election, the...

Having a website is one thing. Putting your website to work for you is another thing altogether. There are over 60,000 new websites...

If your do-it-yourself marketing is not making an impact, you need a marketing plan. (Or you need a better one!) Entrepreneurs are...

When You Have to Market Yourself DIY marketing is exploding among non-profits, small businesses and sole proprietors. There are really a...

As a business, silent marketing in the face of social upheaval actually makes a powerful statement. Neutrality is not an option. Silence,...

Feeling a little triggered? Well, you should be. These are emotional times, making us more susceptible marketing and media manipulation....

It doesn’t matter what product or service you offer – your marketing can help heal racism. In fact, it is a marketer’s duty to do so....

There is an insidious lie about marketing that needs to die right now – that marketing is inherently invasive and sleazy. Many consumers...

Riddle: You are driving down the road in your car on a wild, stormy night, when you pass by a bus stop and you see three people waiting...