As a marketer, I pay attention to the brand positioning of political campaigns. Especially in this year’s Presidential election, the...

Having a website is one thing. Putting your website to work for you is another thing altogether. There are over 60,000 new websites...

If your do-it-yourself marketing is not making an impact, you need a marketing plan. (Or you need a better one!) Entrepreneurs are...

When You Have to Market Yourself DIY marketing is exploding among non-profits, small businesses and sole proprietors. There are really a...

As a business, silent marketing in the face of social upheaval actually makes a powerful statement. Neutrality is not an option. Silence,...

An opt-in – or lead magnet – is important for all businesses to grow visibility. The magnet is a downloadable file or link to content...

Top brands know the secret to standing out when all else is equal –they leverage their brand personality. “Their what?” you ask. That’s...

Feeling a little triggered? Well, you should be. These are emotional times, making us more susceptible marketing and media manipulation....

It doesn’t matter what product or service you offer – your marketing can help heal racism. In fact, it is a marketer’s duty to do so....

Thirty years in marketing have taught me a thing or two. Here are my top suggestions to avoid learning your own marketing lessons the...

Despite the saying, “You get what you pay for,” countless small businesses don’t have the money to invest in professional marketing right...

The one thing that stops brands from connecting with their customers is lack of clarity about themselves. They aren’t sure exactly what...

We never seem to learn. Whether an organization is flourishing wildly, or fighting for its survival, the biggest marketing mistakes are...

When problems arise, there are three ways to respond: positivity, negativity, or relativity.  The first often overlooks potential...

As marketers scramble their reactions to pandemic, our vocabulary has become rather monotone. Messaging that rushes in to win consumer...

We hope, as leaders, that we are never faced with impossible life and death decisions. However, this is the new normal we live in. Which...

We find ourselves in an economic crisis, not just a health crisis. Businesses are not just going on hiatus, and events aren’t just...

I speak about brands being unstoppable, regardless of the circumstances. You may wonder if I include a crisis like Corona/COVID-19. The...

Marketing uses the word “relevance” to describe how a brand is attuned to what customers want. Relevancy is about the search for meaning,...

I am going to ruffle some feathers. Organizational values are the most important activity an organization can undertake. Period. They...